The UK’s independent authority set up to uphold information rights in the public interest, promoting openness by public bodies and data privacy for individuals.

Privacy and Electronic Communications Regulations

Privacy and Electronic Communications Regulations

Your responsibilities and obligations

If you wish to contact potential or existing customers with electronic marketing, find out what you need to do to comply with the Regulations.

The Privacy and Electronic Communications Regulations changed on 26 May 2011

  • What do I need to do about the new rules on cookies?
  • What do I need to know about the amended Regulations?

Key questions

  • Do the Regulations apply to me?
  • Which law should I comply with – these Regulations or the Data Protection Act? 
  • What is the difference between a solicited marketing message and an unsolicited marketing message? 
  • Does consent mean ticking a box? 
  • What do opt in and opt out mean? 
  • What should I do if there is a security breach? 

Guide to the Privacy and Electronic Communications Regulations

Find out about your legal obligations with our Guide to the Privacy and Electronic Communications Regulations.

Guidance index

A full list of our privacy and electronic communications guidance is available in our guidance index.

Useful items


  • Unwanted marketing?

    Find out how to stop spam texts and unwanted calls.

  • Legislation

    Read the full text of the legislation covered by the ICO.

  • Sector guides

    Where do you work? We’ve produced a set of sector specific guides.